My first job in journalism was product testing and I learnt from a professional, someone who had been doing it for years. Over 12 years later and it is still a staple of my life. There is more to it than just receiving a box, plugging an object in, taking Read more…
It deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Can you read the above? Probably, but Read more…
The phrase so often is ‘you need to be there to see it’ and that is so true when it comes to event reporting. However, it is not always possible. If you are miles away from the host, or have a schedule clash that you cannot amend, there is sometimes Read more…
I’ve sat on both sides of the fence in my career. That doesn’t mean I’m indecisive, rather that I’ve worked in journalism and public relations. Therefore, I’m able to understand not only what a company needs to convey, but also what a journalist wants to read. The detail needs to Read more…
I remember the Vauxhall Insignia being launched at the 2008 London Motor Show. Following on from the much-maligned Vectra, this was the company’s chance to showcase to the world that it could compete with the Ford Mondeo, even the bigger German brands. So the choice of a beige model, on Read more…
We are fast moving towards a world where simple tasks are being made easier, if not being done for us. Automation can be a wonderful thing, but is this necessarily true in the transport world? I don’t know about you, but I make for a nervous passenger. I will always Read more…